Comprehensive GMC audit · sample deliverable
Northstar Outfitters
Website Risk Audit
This anonymized example uses a fictional merchant to show the structure, evidence depth and remediation standard of the $130 Comprehensive GMC Audit.
Audit conclusion
Resolve the high-risk findings before requesting another review.
This sample prioritizes business identity, return conditions and price consistency. It is a remediation recommendation—not a Google decision or approval probability.
Audit scope
✓ Public website and mobile✓ Representative products✓ GMC issue screenshots✓ Cart and checkout charges✓ Target-market shipping✓ Remediation evidence list
Not included: Google internal review signals, legal advice, supplier-authenticity verification, or fulfilment that requires placing and completing a paid order.
Priority findings
Every finding includes evidence, impact, action and a recheck standard.
01
High risk
The business identity differs across three locations
- Evidence
- Website footer: Northstar Outfitters; refund policy: Northstar Trading LLC; Merchant Center screenshot: Northstar Commerce.
- Why it matters
- Customers cannot clearly identify the operator responsible for the store and its policies.
- Recommended action
- Choose one public trading identity and legal-entity presentation, then align the footer, contact page, About page, policies and Merchant Center.
- Verification standard
- The same business identity, domain email, phone number and address are visible on desktop and mobile.
02
High risk
The refund policy conflicts with product-level return conditions
- Evidence
- The refund policy allows returns within 30 days, while six product pages say Final Sale without explaining the applicable exception.
- Why it matters
- Customers cannot determine return eligibility before payment, and the published promise may not be workable.
- Recommended action
- Define non-returnable categories in the policy and disclose the applicable condition on affected product pages before purchase.
- Verification standard
- The policy, product page, FAQ and checkout use the same return window and exceptions.
03
High risk
The Merchant Center price no longer matches the live price
- Evidence
- The GMC screenshot shows USD 49.00; the product page and cart show USD 59.00 after the promotion ended.
- Why it matters
- A price mismatch can disapprove the item and create uncertainty about the amount customers will pay.
- Recommended action
- Refresh product data and inspect promotion apps, structured data and the default variant price.
- Verification standard
- Merchant Center, structured data, product page and cart show the same price and currency for the same variant.
04
Needs confirmation
Two handling-time promises are published
- Evidence
- Shipping Policy says 1–2 business days; the FAQ says orders ship after 3–5 business days.
- Why it matters
- Customers cannot estimate delivery reliably, and Merchant Center shipping settings may remain inconsistent.
- Recommended action
- Confirm the real warehouse capability, separate handling and transit time, and align all pages and GMC settings.
- Verification standard
- Policy, FAQ, product messaging, checkout and Merchant Center map to the same fulfilment terms.
Recommended sequence
Turn remediation into four closable stages.
- 01Align business identityWebsite, policies and GMC
- 02Align returns and shippingUse real fulfilment capability
- 03Refresh product dataPrice, promotion and schema
- 04Run the targeted recheckVerify and record each result
Proofmerce records observable risks using accessible pages, merchant-provided screenshots and public policies. This report is not legal advice, does not represent Google and cannot promise account or product approval.
Read Google's Misrepresentation policy →Audit your own store
Would a report like this make remediation easier?
Start with a free public-page preview, then choose the $70 Website Focus Audit or $130 Comprehensive GMC Audit.