Merchant identity
Use a real, verifiable and consistent business name, domain email, phone number, address, support hours and About page.
GMC website checklist
Review these website signals before submitting to Merchant Center.
A checklist cannot guarantee approval, but it can expose common gaps and contradictions.
A pre-review website checklist covering merchant identity, policies, product information, mobile usability and checkout.
No account required · Public pages only · Reply within one business dayWhat we inspect
Specific pages and contradictions—not generic advice to “look more trustworthy.”
Shipping and returns
State destinations, handling time, transit time, costs, return window, return location, refund timing and exceptions.
Products and pricing
Keep titles, images, brand, price, currency, availability, promotions and variants aligned with what customers can buy.
Checkout and technology
Fix dead links and placeholders, support mobile use, disclose charges before payment and keep checkout secure.
Recommended sequence
Confirm the facts, align every page, then verify.
Do not publish temporary template language only to request review. Every public promise should match real operations.
- 01
Confirm operating facts
Start with what you can actually ship, how long it takes and how returns and refunds work.
- 02
Make every page consistent
Align the footer, contact page, policies, products, FAQ and checkout messages.
- 03
Test products and checkout
Cover standard products, promotions, variants and different shipping conditions.
- 04
Record the result
Keep the date, affected URLs, changes and verification result for future site updates.
Choose the right depth
From a free risk direction to a complete remediation report.
$0
Identify the clearest visible website gaps.
- Essential policy-page presence
- Contact details and broken entry points
- 1–2 visible risk directions
$30/audit
About 20 checks and a one-page summary.
- Basic pages and contact details
- 3 product-page samples
- No remediation recheck
$70/audit
About 45 checks and a complete remediation report.
- Identity and policy consistency
- Mobile and structured data
- One targeted recheck
$130/audit
About 90 checks with GMC and checkout review.
- GMC screenshots and products
- Cart and checkout consistency
- Two targeted rechecks
Frequently asked questions
Clear boundaries before you buy.
Google online store and domain requirements →Does following the checklist guarantee approval?
No. Google may consider the website, product data, account and other signals. The checklist focuses on observable website risks.
When should I run it again?
Before the first submission and after major theme, policy, market, warehouse or promotion changes.
How is the free preview different?
The checklist is self-service. The free preview gives you one or two visible risk directions identified by Proofmerce.
Start with the current website
Find the clearest risk direction before buying a deeper audit.
Questions about scope? Email support@proofmerce.com.